Paul Wilson
Chief Network Strategy Officer bij Local Planet
Reinventing scale: A guide to modern international marketing
Paul is the Chief Strategy Officer at Local Panet. He has over 25 years of media experience and has developed Global strategies for brands like Samsung, Airbnb, Coke, Heineken and Novartis. He likes to use silly stories to make serious points.
We will explore 7 key themes to enable modern international marketers to compete more successfully. You will gain practical advice about formalising strategy, enabling collaboration and structuring for success. And will learn lessons from the physics of marketing, Peppa Pig and how to grow ripe tomatoes.
Track 4: Business